SORRY! THIS SALE IS NOW OVER
Grab "The Essentials" Versions Of 3 Classic Brand Voice Workshops
The Semi-Retirement Sale That'll Make You A Better Copywriter
Right now...
You can get slimmed down versions of our most popular courses to:
- Mirror any client's writing voice
- Create brand voice guides
- Have more fun with your writing
...and earn way more per project!
A distilled collection of lessons that writers rely on most:
Write More Personality-er Anyone disappears Sunday at Midnight! (EST)
Voice Guide Creator & Write Like Anyone are now in the vault
Build Brand Voice Guides
Build brand voice guides that add $2,000 – $17,000+ to any project.
The #1 Brand Voice & Voice Guide Training, streamlined for easier consumption. You'll learn how to create highly profitable voice guides that actually help & position you as a pro.
Mirror Clients' Writing Voice
Learn how to sound like any client, even if their voice is unique.
We’ll deconstruct the science of analyzing, matching, and evolving style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.
Have More Fun With Writing
A lovable workshop for anyone who wishes their copy was a lil' more fun.
This fun-yet-functional workshop gives you 81 tips to make your copy pop. It's like getting a master's degree in punchy, perky, and powerful personality awesomeness.
It's time for one last hurrah before these courses go into the vault
We've slimmed down each workshop to the core brand voice skills. In these streamlined versions, you'll grab the foundation without the full detailed deep dive.
Some examples may be a little dated, but the content 100% holds true. And these skills are just as relevant today as ever. (Maybe even more as AI can sound so off-brand so fast.)
So why the change?
As these courses grew, we added new content and dozens of bonus calls.
These limited-run versions scale them back to center, keeping the main lessons, and shelving some "extras."
All the meat, just a little less gravy.
Be the writer clients turn to when AI goes rogue
Perfect for those who want to learn brand voice without the deeper dive
"It's an awesome system."
(On Voice Guide Creator)
"For lots of clients with personal brands and followings, their #1 concern is NOT price (they have money)... it's finding a writer who can nail their voice. It's an awesome competitive advantage.
The course is not just info either, it's a repeatable, predictable system. It takes all the mystery out of breaking down and writing in someone else's voice... and I think it even helped with understanding my own voice for my own writing."
“I hated this course.”
(On Write More Personality-er)
“It was bad enough that Justin writes funnier copy than mine. The last thing I needed was him showing OTHER people how to do it, too. I bought the course to see how good it could really be.
I was disgusted to find him casually explaining ‘secret’ copywriting rules that I was following subconsciously … for the world to see! I’m just glad he hid the really good stuff toward the end. Hopefully nobody else finishes it.”
WHAT YOU GET:
Same great info, just a little less hand-holding:
Overcome any new client's hesitation and create brand voice guides that are actually useful.
These lessons show you how to build voice guides that can change the trajectory of your business and blow any client's mind.
- Create brand voice guides that go far beyond 3 adjectives and an avatar — and position you as a true specialist in your craft
- Package and pitch any level of voice guide using our exact script for in-house projects, supplemental services, or stand-alone offers — and discover why traditional pricing models are limiting your success
- Provide maximum value we'll break down an actual $20,000 proposal and even let you swipe it — so you earn your full price
Over these four lessons, you’ll learn how to sound like any client, even if their voice is unique.
We'll deconstruct the science of analyzing, mirroring, and matching any style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.
- Discover what "voice" actually means and why most writers get it wrong — this is what sets you apart
- Bring any copy to life by dialing the 3 elements of voice to the exact right levels — and which pieces of content will help you find them
- Land next-tier clients using a powerful presentation method that demonstrates your new expertise — and overcomes their Big Objection
- Adapt & evolve your style so you can match established clients — and avoid hidden red flags of the troublesome ones
An utterly loveable workshop for anyone who wishes their copy was a little less Ross and a lot more Joey.
This fun-yet-functional course is like getting a master's degree in writing with personality. These 81 tips are the perfect cure if you've ever felt like your writing is a little stale.
- Add punch, power, and pop to your everyday writing waaay beyond the stuff you already know and waaay beyond what you can google
- Build an arsenal of awesomeness with resources far outside your usual swipes
- Engage every reader and have them loving love every word with nuanced style to make your copy pop
- Binge the lessons in about two hours and apply more goodness right away
- Write fun even if you're not funny even if you're writing traditional copy
"Justin is THE voice guy - his products are amazing"
"When I hire copywriters who've been through these trainings, there’s a huge difference in the quality of their work. It’s one of the first things I look for."
"NEXT LEVEL BALLER"
"The GIF selection tip blew my mind - I never realized how much thought goes into this, despite putting a LOT of thought into my own. Absolutely adding this to my process forever.
The bonus call are amazing... It feels like I should be paying more for this.
You've nailed the "overdelivering" aim, 100%."
"If you're a copywriter, you've got to understand voice — and you should really be learning from Justin."
"Read his books, take his courses... Because I promise you, if you can come in to any client and say, 'No, I'm deep in how to take on and help define a voice,' that's going to be a huge plus for you."
Write Like Any Client, Only Better
Here's what each workshop includes:
FOR COPYWRITERS & TEAMS: LEARN TO ANALYZE VOICE & CREATE BRAND VOICE GUIDES
Create highly profitable voice guides you can offer to any project
Build custom brand voice guides you can sell to new and existing clients (without additional research or copy)
Position and pitch supplemental services to add more profit to every project
Includes a voice guide template & resources you can adapt to any brand
Additional voice guide samples to add to your swipe file and inspire brilliant brands
REMOVED FROM THIS VERSION:
Exclusive interviews with Copy Chiefs on what they look for when they hire
Live office hours
Build a brand voice from scratch
Scoring rubrics to train new writers
Automatic updates for continued learning as new tools develop
FULL VERSION PRICE: $1497
FOR COPYWRITERS: LEARN HOW TO MATCH AND MIRROR ANY CLIENT'S WRITING STYLE
Echo every client so well they're hire you again and again
Mirror any client's voice with a process far beyond "intuition"
Decode the 9 Voice Types and discover how they affect your copy
Analyze and codify any voice using free online tools and secrets most writers never see
Adjust and evolve your own writing style to suit every situation
Land bigger clients who value voice and the additional skills you'll bring
Become every client's favorite writer and add consistency to any brand
REMOVED FROM THIS VERSION:
Pitch With Power bonus sessions on demonstrating your authority
Storytelling workshops for discovering someone's origin
Over-The-Shoulder student calls and deep dives
Live Office Hours
Automatic updates for continued learning as new tools develop
FULL VERSION PRICE: $597
FOR ANYONE WHO WRITES: DISCOVER 81 WAYS TO ADD PUNCH, POWER & POP TO YOUR EVERYDAY COPY
An utterly loveable workshop to make your writing more fun
Fun Foundations: Unusual punctuation, unforgettable rules, and freaky facts about layout
Pop-py Seeds: Sprinkle these techniques onto your copy to make it pop like grandma’s knees
Power Moves: Weird ways to make your readers take action (Science!)
Unusual Swipes & Inspo Lists: Use these uncommon lines to make your copy sound better and different
A Custom Insult Generator for creating fun and ridiculous phrases and laugh-out-loud descriptions of friends and rivals
Checklists & Transition Lines: Print these out for one last look before you publish
REMOVED FROM THIS VERSION:
Live Storytelling Workshop
Over-The-Shoulder copy editing of email drafts in real time
Student Calls and punch-up sessions of homepages and emails
Bonus calls with copywriters, content writers, and comedians
FULL VERSION PRICE: $279
Get the remaining workshop for just $147 while you can!
Write More Personality-er goes in the vault Sunday at Midnight! (EST)
"Justin's training wowed our Copy School students. He made something creative and kinda artsy feel almost scientific. We like!"
WORKS WITH ANY NICHE!
✓ Academia
✓ B2B
✓ Coaching
✓ Consulting
✓ Copywriting
✓ Content Agencies
✓ CPG
✓ Digital Courses
✓ eCommerce
✓ Fashion
✓ Fitness
✓ Financial
✓ Food & Beverage
✓ Footwear
✓ Health & Wellness
✓ Lifestyle Brands
✓ Luxury Brands
✓ Outdoor & Adventure
✓ Performance
✓ Personal Brands
✓ Professional Services
✓ Retail
✓ SaaS
✓ Technical
"I've been lucky enough to learn from Justin -- from his courses, his voice guides, his group sessions -- and so, of course, I recommend him."
"Endorsed, vigorously"
“If you’ve ever wondered how to make your emails and other copy addictively entertaining and ultimately more persuasive, you’ll want to learn from the ‘maestro’ himself: Justin Blackman.
In no time, you’ll be waving your magic wand and writing emails and other content that will help you stand out and build a following of raving fans!"
Ready To Become Every Client's Favorite Writer?
Bag the bundle while you still can
Write Like Anyone leaves Friday!
Create highly profitable voice guides you can add to any project
Echo every client's voice so well they'll hire you again & again
A Discover 81 ways to add punch, power & pop your everyday writing
A Few Notes:
The fine print & FAQs
What's the differences between these and the standard versions?
The standard versions include bonus tutorials, guest interviews, office hours, and over-the-shoulder content that's been added through the years.
These Essentails version bring it back to basics for those looking for an abridged version.
It's "The Greatest Hits" without the full catalog depth. Scroll above to see what's removed.
If I already own the full version of a workshop, will I lose access when it's retired?
No. Everything you own is safe. You'll still have access to the full version in your dashboard.
How long is each version available to buy?
Monday - Wednesday:
Voice Guide Creator + Write Like Anyone + Write More Personality-er
Thursday - Friday:
Write Like Anoyne + Write More Personality-er
Saturday - Sunday:
Write More Personality-er
Do these help with AI?
These lessons work with any kind of copy. You'll understand how to punch up your output and steer any platform (or writer) toward better copy.
Knowing how brand voice works means you can prompt AI to sound more like you... and bring it back on track when it goes rogue.
Are these worth buying?
These workshops aren't being retired because they're obsolete — they're being retired to update a few examples.
Everything in here is still essential to a great brand voice and personality writing, and the core foundation hasn't changed.
Sure, some of the example voices and online tools have rebranded, but the lessons are still the same. Think of it like an older model of your favorite car that still runs great.
We absolultely believe they're worth buying. Especially at this price.
This is the first time EVER these have been put on sale.
Can I upgrade later?
Essential versions are not eligble for upgrade.
Access is lifetime.
"Justin takes the mystery and "woo woo" out of voice and shows you how to nail a client's voice right out of the gate.
His tools are easy to use and so comprehensive any writer or marketer can tap them to measure just how closely the copy matches the exact voice and tone of the client or company.
If you have a chance to work with Justin or learn from him, take it!"