Download The Free Book

Get the Ultimate Guide To Brand Voice And Unlock The Secrets Of Mastering Anyone’s Writing Voice

Get instant access to the digital version of What They Hear When You Write, including the worksheets and free writing tools. You’ll start creating unforgettable content that mesmerizes your market in a way that’s authentic and unmistakably YOU.

What They Hear When You Write

"Abbey was a key member of my team during a time of explosive growth."

I needed to grow my content team and leaned heavily on Abbey. The systems she created to hire, train, and evaluate writers are now a daily part of operations. Writing great copy isn’t just about the words on a page. It’s about taking feedback, consistently improving, and learning to  master different voices. Abbey can do all of those things and most importantly, she’s a pleasure to work with.

-Ramit Sethi

CEO of GrowthLab

"Justin and Abbey know voice better than anyone."

-Kira Hug

Co-Founder of The Copywriter Club


"I will tell you that the Codex Persona Workshop has been the best investment I've ever made"

Lots of workshops I paid for and 1) never finished or 2) just didn’t get a ton of value from it – for a variety of reasons. The Codex Persona workshop was gold! I keep returning to it again and again and it has given me a space and a product in my area that is unique.

-Valerie Bovey Hooks


"It's an awesome system."

And for a lot of clients with personal brands and followings, their #1 concern is NOT price (they have money)… it’s finding a writer who can nail their voice. It’s an awesome competititve advantage. The course is not just info either, it’s a repeatable, predictable system. It takes all the mystery out of breaking down and writing in someone else’s voice… and I think it even helped with understanding m y own voice for my own writing.

-Chris Orzechowski

The Email Copywriter

"Justin’s Voice Guide is spectacular."

We are all over the moon excited and I love everything about it. This makes on-boarding new writers a snap, and it was so interesting to learn how my voice comes across. All these little nuances make such a big difference and this guide is absolutely golden!

-Amy Porterfield

Online Marketing Expert & Podcast Host

Learn Any Voice

Voice is one of the most talked about yet most elusive parts of effective writing. Clients often cite it as the number one problem when hiring writers.

In this free book, we’ll uncover the secret system used by the most effective and memorable writers,  and show you how you can find and hone your client’s unique and unmistakable voice.  

This is how you create authentic, effective, and perfectly on-brand copy.

Download your free copy now to learn:

  • Why finding your voice is critical to every part of your business — not just blog posts 
  • The 3 critical elements that make up voice — and how they work together in every post you read
  • The 9 Primary Types of Voice you see in writing and how to identify and master yours
  • One decades-old strategy to shortcut the voice learning curve (that almost nobody online uses)


What They Hear When You Write

Who Brand Voice Academy Is For…


who want to serve their clients better and get more repeat business by nailing voice


with growing businesseswho want to outsource some writing but are afraid it will sound inauthentic


who want to communicate with their audience in an authentic and unique way

Check Out The Workshops

Write Like Anyone

In this 4-module brand voice workshop, you’ll learn how to sound like any client, even if their voice is unique… 

We’ll deconstruct the science of analyzing, matching, mirroring, and evolving any style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.

…You may just improve you own style along the way. 

Write Like Anyone

Voice Guide Creator

Discover the secrets to analyzing, documenting, and mirroring any writing voice — and create a comprehensive brand voice guide called The Codex Persona.

You’ll be able break down any client’s voice in a measurable, trackable way so you eliminate vague edits and cut the approval time in half (or more). 

You can charge for this process… increasing your project fee while doing less work!


(formerly Codex Persona)

Voice Guide Creator

Brand Voice Visionary Live

Master writing voice at an expert level with 1:1 guidance and small group coaching.

This live 7-week version of Voice Guide Creator is the deepest brand voice & voice guide training available — complete with custom support, additional templates, multiple examples, and personalized mentorship as we create your new offer and build your first voice guide together

Runs every April & October


(formerly Codex Academy)

Brand Voice Visionary