Mimic any writing voice, master any style.

Master Brand Voice, Create Brand Voice Guides & Land Bigger, Bolder Clients

Where copywriters unlock the path to authentic copybetter feedback — and earn way more per project.

Choose the Brand Voice Academy program that fits your goals

You’ll sound like any client… only better

Mirror Clients’ Writing Voice

Write Like Anyone

Over these four lessons, you’ll learn how to sound like any client, even if their voice is unique.

We’ll deconstruct the science of analyzing, matching, and evolving style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.

Echo every client’s voice so well they’ll hire you again & again

Build Brand Voice Guides

Voice Guide Creator

Learn writing voice & create brand voice guides that add $2,000 – $17,000+ to any project. 

The #1 Brand Voice & Voice Guide Training. You’ll learn how to codify styles and create highly profitable voice guides that set foundations for any business — and position you as an expert. 

Create highly profitable voice guides you can add to any project

Make Voice “Your Thing”

Voice Guide Creator

Master writing voice at an expert level and build your brand with 1:1 guidance and small group coaching.

This live 7-week version of Voice Guide Creator is the deepest brand voice & voice guide training available. You’ll have full support and mentorship as we build your first guide together. 

A fully supported voice & voice guide mentorship where we build your FIRST guide together 

Have More Fun With Your Writing

Write More Personality-er

A lovable lil’ workshop for writers who wish their copy was a little less Ross and a lot more Joey.

This fun-yet-functional workshop gives you 81 tips to make your copy pop off the page like a jacked-up frog. It’s like getting a master’s degree in punchy, powerful, perky personality awesomeness. 

A Discover 81 ways to add punch, power & pop your everyday writing

Overcome one of clients’ biggest concerns when hiring writers… and take your voice process far beyond “intuition” 

“It’s an awesome system.”

For lots of clients with personal brands and followings, their #1 concern is NOT price (they have money)… it’s finding a writer who can nail their voice. It’s an awesome competitive advantage.

The course is not just info either, it’s a repeatable, predictable system. It takes all the mystery out of breaking down and writing in someone else’s voice… and I think it even helped with understanding my own voice for my own writing.” 

Chris Orzechowki

The Email Copywriter

Brand voice isn’t a talent. It’s a system.

You’ll have the power to write exactly like any client in any industry and create Brand Voice Guides that generate an extra $2,000 to $17,000+ per project…

Without any additional research or writing

Look… capturing someone’s voice isn’t “instinct.” It’s not a mystery and it has nothing to do with “feelings.”

It’s math.

And it’s math you can adjust to have your writing sound like anyone. 

These workshops show you how to mimic, measure, and scale any brand voice with fewer edits, better feedback, and higher copywriting fees. You’ll access templates, tools, and frameworks that look 99% deeper than most copywriters will ever go — and you’ll truly deliver on your promise to “get” your client. Plus, you’ll walk away with the power to defend your work, create a new brand voice, offer a new service, find new hooks, charge more per project, and…

Nail your copy on the first shot.

Behind price, voice is the #1 concern for most clients when hiring a copywriter… yet so few of us have a process to address it.

It’s just not something we learn.

In fact, most major copywriting programs ignore voice completely!

Or they teach it wrong. 

As copywriters, we need a system to track, codify, and scale a client’s voice.

One we can link to performance and complement conversions rather than compete. One that makes voice objective and eliminates the dreaded five-word feedback of “this doesn’t sound like us.”

It’s time to never hear those words again. But first, let’s get one thing straight… 

Voice is not subjective.

Voice has a framework. A numerical score you can quantify and measure. One you can compare and adjust to match any style… without stifling creativity. 

Right now, businesses and brands are infatuated with authenticity — and consumers are too.

Especially with the raise of AI. 

Because authenticity means sales. And authenticity means voice.

So, “having a sense” for voice isn’t enough.

Bolder brands demand more than intuition because…

Intuition doesn’t scale.

Writing on brand is more than “a feeling.”

A company’s voice needs to remain consistent across multiple writers and multiple platforms — and that requires rules.

And getting hired by a bigger client is no time to “wing it.”

These trainings show you how to analyze, measure, and codify any writing voice so you can mirror any style and remain true to your client or brand’s values. You’ll know exactly what elements to lead with and have confidence in your approach before you ever write your first word. Plus, you can show clients why you wrote the way you did — and why it’s right. You can even evolve their style, strengthen their foundation, hone their approach, fortify their message, and teach them about their own writing. (Something very few writers can do.)

And you can charge thousands to create brand voice guides for both current and future clients.

This is how you graduate from “good” to “perfect, no changes.

When I hire copywriters who’ve been through these trainings, there’s a huge difference in the quality of their work. It’s one of the first things I look for.

Brittany McBean

Agency Owner, Copywriter, and Strategist

Learn From Two Of The Top Names In Voice:

Brand Voice Academy is led by Justin Blackman and Abbey Woodcock, two of the most trusted voice experts in the copywriting world. Together, they’ve worked with industry leaders such as Ramit Sethi, Jeff Walker, Stu McLaren, Amy Porterfield, Todd Herman, Oonagh Duncan, Ashlyn Carter, Agora Financial, IHG Hotels, Red Bull, Bobby Klinck, Danny Iny, 5-hour Energy, Mastin Kipp, eComm shops, and even Frank Oz (the voice of Ms. Piggy and Yoda).

You’ll see their process and hear their advice on voice, voice guides, packaging, pricing, and pitching… plus a few lessons from guest experts and copy chiefs whose secrets you won’t hear anywhere else.

Justin Blackman

 Justin Blackman

The Brand Ventriloquist®

Abbey Woodcock

Abbey Woodcock

Processes & Client Acquisition Expert

“Justin and Abbey know more about voice than anyone.”

Kira Hug

Co-Founder, The Copywriter Club

Guest Presenters & Co-Instructors:

Gillian Hill

Gill Hill

Co-Instructor – Write Like Anyone & Brand Voice Visionary: On Messaging & Editing

Daniel Throssell

Daniel Throssell

Guest Presenter – Write Like Anyone: On Using Characters & Humor

Angie Colee

Guest Presenter – Write Like Anyone: On Running A Copy Team

Chris West

Chris West

Guest Presenter – Brand Voice Visionary: On Corporate Clients

“Justin’s training wowed our Copy School students. He made something creative and kinda artsy feel almost scientific. We like!”

Joanna Wiebe

Founder, Copyhackers

A Few Clients We’ve Worked With

You’ll see the exact language that attracts businesses and personal brands like:

Ramit Sethi

Ramit Sethi

Jeff Walker

Jeff Walker

Amy Porterfield

Amy Porterfield

Stu McLaren

Stu McLaren

Hayley Hobson

Hayley Hobson

“Justin is THE voice guy – his products are amazing” 

Rachel Mazza

Coach & Copywriter

“I just destroyed the room with my brand voice presentation! I didn’t go “full Justin” on them, but this workshop gave me some serious not-just-a-copywriter street cred.

Matt Cascarino

Chief Creative Officer

The systems Abbey created to hire, train, and evaluate writers are now a daily part of operations.

Writing great copy isn’t just about the words on the page. It’s about taking feedback, consistently improving, and learning to  master different voices.

Abbey can do all of these things, and most importantly, she’s a pleasure to work with.”

Ramit Sethi

CEO, GrowthLab

“If you’re a copywriter, you’ve got to understand voice — and you should really be learning from Justin.” 

“Read his books, take his courses… Because I promise you, if you can come in to any client and say, ‘No, I’m deep in how to take on  and help define a voice,’ that’s going to be a huge plus for you.”

Kevin Rogers

Founder, Copy Chief

Mirror Any Writing Voice. Master Any Style.

Resources and courses to find your perfect voice

FREE RESOURCES

new eBook
Verbatim voice tool

Measure Your Brand Voice With Verbatim

Once you understand the fundamentals of your writing voice, check out Verbatim.

Use our software to stay on brand and analyze your writing in seconds. You can adjust your copy and see live side-by-side versions of how your edits are affecting the voice.

Free version available!

BRAND VOICE & VOICE GUIDE WORKSHOPS

Write Like Anyone

Over these four lessons, you’ll learn how to sound like any client, even if their voice is unique.

We’ll deconstruct the science of analyzing, matching, mirroring, and evolving any style so you can bring your skills to bigger clients and bolder brands — and pump out near-perfect copy on the first shot.

  • Discover what “voice” actually means and why most writers get it wrong — this is what sets you apart
  • Bring any copy to life by dialing the 3 elements of voice to the exact right levels — and which pieces of content will help you find them
  • Land next-tier clients using a powerful presentation method that demonstrates your new expertise — and overcomes their Big Objection
  • Adapt & evolve your style so you can match established clients — and avoid hidden red flags of the troublesome ones

Now includes monthly office hours!

Voice Guide Academy

The only program that breaks down how to overcome a client’s number one objection and create highly profitable brand voice guides.

These lessons build on Write Like Anyone and show you how to create voice guides that will change your business — and blow your clients’ mind.

  • Create brand voice guides that go far beyond three adjectives and an avatar — and position you as a true voice expert
  • Build a new voice from scratch with a 90-minute process that puts every person on the same page — with you as their leader
  • Package and pitch any level of voice guide using our exact pitch for in-house, project add-ons, or stand-alone services — and discover why traditional pricing models are limiting your success
  • Provide maximum value we’ll break down an actual $20,000 proposal and even let you swipe it — so you earn your full price
  • Discover two game-changing worksheets for better feedback deploy these to cement your authority and add insane value — without additional writing

Now includes Write Like Anyone!

 

Brand Voice Champion

A live, done-with-you version of Voice Guide Creator featuring seven weeks of 1:1 guidance.

Plus, personal feedback, custom processes, tailored frameworks, additional templates, and small-group mentorship as we create your new offer and write your first brand voice guide together

  • The most comprehensive brand voice guide training anywhere with hands-on instruction and personal assistance
  • 1:1 guidance as you and I build your first guide together so you’re 100% confident it overdelivers
  • Custom offers and frameworks built to fit your brand, goals, clients, and services
  • Be part of our “Inner Circle” for new leads, partnerships, referrals, and collaborations
  • Receive additional templates and private resources including our personal swipes and Justin’s exact Brand Ventriloquist Voice Guide® template (BVV exclusive!)
  • Weekly office hours and interviews plus access to previous students and voice guide clients
  • Voice Expert Certification upon completion of the workshop and calls
  • Lifetime upgrades to new BVV Live sessions, tools, and resources

Now includes Write Like Anyone and Voice Guide Creator!

 

WRITING STYLE WORKSHOPS

Write More Personality-er

An utterly loveable workshop for copywriters who wish their copy was a little less Ross and a lot more Joey.

This fun-yet-functional course is like getting a master’s degree in writing and editing with personality. These 81 tips are the perfect cure if you’ve ever felt like your writing is a little stale.  

  • Add punch, power, and pop to your everyday writing waaay beyond the stuff you already know and waaay beyond what you can google
  • Build an arsenal of awesomeness with resources far outside your usual swipes
  • Engage every reader and have them loving love every word you write with tiny-yet-important styling nuances that make your copy pop
  • Watch experts spill their secrets like a toddler with a full juice cup in guest interviews with some of your favorite writers 
  • Blow through the lessons in just over two hours and binge it’s blobbity goodness for easy application right away
  • Finally learn how to write fun even if you’re not funny, even if you’re writing traditional copy
  • Make your copy sizzle like you poured a whole bottle of hot sauce on your keyboard and choose from mild to atomic spiciness

Make your writing irresistible

 

“Brand Voice Visionary made me $12K with more projects coming as a result. Best investment I ever made!”

Jodi Blank

Copywriter

“I am so pleased I took Brand Voice Visionary.

While writing in different voices comes easily to me, it has been incredibly helpful to understand the science behind it, dig into the linguistic ways that we recreate someone’s voice, and learn how to create an incredibly valuable guide out of that.

I’ve already created 3 guides and my clients have been astonished at how true to their voice and values it felt.”

Gillian Hill

Copywriter & Editor

I recently wrote some copy for an 8-figure entrepreneur. She had NO edits or changes at all and was very happy🥳 

Thanks to you and Brand Voice Visionary!

Had to send a quick word of thanks bc I’m proud of this win especially. 🙂

Oh, and I recently booked a $16K proposal

That was fun!

Jackie Sunga

Copywriter

Write Like Any Client, Only Better

Here’s what each workshop includes:

Write Like Anyone

FOR COPYWRITERS: LEARN VOICE AND MIRROR ANY CLIENT’S STYLE

Echo every client so well they’re hire you again and again

Master the art of mirroring any client’s voice

Decode the 9 Voice Types

Analyze and codify any voice using AI

Adjust and evolve your writing style

Pitch with power

Land bigger clients

Discover what copy chiefs look for when they hire

Ask us anything during monthly office hours

Lifetime access with automatic updates

 

TEACH ME

Voice Guide Academy

FOR COPYWRITERS & TEAMS: MASTER VOICE & CREATE BRAND VOICE GUIDES

Create highly profitable voice guides you can offer to any project

Master the art of mirroring any client’s voice

Decode the 9 Voice Types

Analyze and codify any voice using AI

Adjust and evolve your writing style

Pitch with power

Land bigger clients

Discover what copy chiefs look for when they hire

Ask us anything during monthly office hours

Lifetime access with automatic updates

One Year Premium Membership to The Verbatim Voice Tool (coming soon)

Create brand voice guides you can sell to new and existing clients

Position and pitch supplemental brand voice services

Build a brand voice from scratch

Includes voice guide templates & resources

Free Enrollment to Write Like Anyone

 

YES, PLEASE

 

Brand Voice Champion

A LIVE 7-WEEK VOICE GUIDE  WORKSHOP WITH ADDITIONAL TRAINING & 1:1 SUPPORT

A fully supported voice and voice guide training with coaching and mentorship. 

Master the art of mirroring any client’s voice

Decode the 9 Voice Types

Analyze and codify any voice using AI

Adjust and evolve your writing style

Pitch with power

Land bigger clients

Discover what copy chiefs look for when they hire

Ask us anything during monthly office hours

Lifetime access with automatic updates

Lifetime Premium Membership to The Verbatim Voice Tool (coming soon)

Create brand voice guides you can sell to new and existing clients

Position and pitch supplemental brand voice services

Build a brand voice from scratch

Includes voice guide templates & resources

Free Enrollment to Write Like Anyone & Voice Guide Creator

Live calls and small-group presentations

Live 1:1 support as we build your first guide together

Additional office hours for individual questions & your specific situations

Custom framework creation

Swipe Files from our personal collection

Guest interviews with voice guide clients and certified BVV graduates

Continual support and voice mentorship after the workshop ends

Private community for leads, project sharing, support, and collaborations

Invitations to join all future sessions

Certification and exclusive badge upon completion

 

I WANT IT ALL

NEXT LEVEL BALLER

The GIF selection tip blew my mind – I never realized how much thought goes into this, despite putting a LOT of thought into my own. Absolutely adding this to my process forever. 

The bonus call are amazing… It feels like I should be paying more for this.

You’ve nailed the “overdelivering” aim, 100%.

Chloe Barnes

Copywriter

Authenticity and voice are today’s marketing currency.

Writers without this process are being left behind.

With all the countless copywriting frameworks, templates, AI, and swipes out there… it’s easy to sound just like everyone else. And even if you have a distinct style for yourself, the ability to match your clients is an entirely different beast. 

Writers unable to capture voice and truly understand (and mirror) someone’s authentic style will struggle. Especially with upper-tier clients.

It’s time to step up.

Brand Voice Experts are way more than “just copywriters.

Voice is how you differentiate yourself and become any client’s Secret Weapon.

Voice is how you make yourself invaluable. 

"This process transformed the way I measure and analyse voice."

Now I have a rare skill that sets me apart from 99% of marketers — and directly impacts the amount I can charge for every project… Learning from Justin was one of the smartest decisions I’ve ever made.”

-Brandon Burton

"Just wanted to say how much I'm LOVING Write Like Anyone"

I have a retainer client that I’m working with and they absolutely have loved the expertise I’ve been able to bring their projects lately.

-Sarah Talbert

"I'm halfway through and I feel like I have a new superpower."

It’s like an invisibility cloak for copywriters… I’ve got the powers (aka tools) to literally write like anyone. For all these years I’ve been wandering around in the dark… feeling my way through voice and tone. But now you’ve tuned on a light… I feel really confident.”

-Nikita Morell

 

"This stuff is gooood. And so detailed. Totally worth at least double the price they're charging."

If you’re writing copy for personal brands or PEOPLE who always get touchy about their voice, you’re doing yourself a disservice by NOT buying Write Like Anyone.

-Bilal Ahmed

"That was immense, fella"

Really enjoyed it and I can’t wait to dig in more. Just wanted to say a huge thanks, sincerely.

-Martin Pritchard

"It was fantastic and full of value for a reasonable price"

-Juliana Fletcher

“Whenever anyone asks me who I consider the world’s top expert on brand voice, I say: Justin Blackman"

-Daniel Throssell

No matter your niche, voice is always a factor

Here are a few industries using our guides:

✓ Academic

✓ B2B

✓ Coaching

✓ Consulting

✓ Copywriting

✓ Content Agencies

✓ CPG

✓ Digital Courses

✓ eCommerce

✓ Fashion

✓ Fitness

✓ Financial

✓ Food & Beverage

✓ Footwear

✓ Health & Wellness

✓ Lifestyle Brands

✓ Luxury Brands

✓ Outdoor & Adventure

✓ Performance

✓ Personal Brands

✓ Professional Services

✓ Retail

✓ SaaS

✓ Technical

“I’ve been lucky enough to learn from Justin — from his courses, his voice guides, his group sessions — and so, of course, I recommend him.” 

Eddie Shleyner

Copywriter & Coach

“Endorsed, vigorously” 

Ross O'Lachlainn

Conversion Engineer

Whether you’re a company scaling up your content efforts with multiple writers, an international team struggling to keep voice and tone consistent, or even a small company trying to define what makes your voice your own, I have every confidence Justin’s voice guide will help you meet those goals.

Joel Klettke

Case Study Expert

Ready To Become Your Client’s Favorite Writer?

Join the workshop that’s best for you

Write Like Anyone

Echo every client’s voice so well they’ll hire you again & again

Voice Guide Academy

Create highly profitable voice guides you can add to any project

Brand Voice Champion

A fully supported voice & voice guide mentorship where we build your FIRST guide together 

Write More Personality-er

A Discover 81 ways to add punch, power & pop your everyday writing

Break down any voice and rebuild it stronger than ever.

You’ll have confidence in your copy before you write your first word.

Each voice workshop includes the ones before it.

Upgrade at any time and your previous purchase carries over.