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It's time to draw your line in the sand and get feisty about your craft again
Find your clarity, reignite up your passion, and write something so strong, you'll give yourself goosebumps.
Its time to give your message a kick in the ass.
A 3-session workshop to fire up your inner beast and define what you stand for. This is how you become a magnet to those who care about what you do.
Enrollment Dates: Sept 3-9
Workshop Dates: Sept. 16-23, 2024
This isn't about how well you write. It's about having something to say.
For copywriters, creatives, and entrepreneurs: If you want to rediscover your purpose so you can make a real difference in your industry, keep reading...
Right now, the main problem among us isn't AI. It has nothing to do with voice, it has nothing to do with clients, and it has nothing to do with commas.
It's disenchantment.
We've lost our way. We’ve buried our passion for prose under a blanket of "best practices" and optimization techniques — and we’re burnt out by our business.
We forgot that we love what we do — and more importantly, we forgot why we do it.
Because we didn't get into this field to write landing pages. We came to make a difference.
It’s easy to lose sight of that. Pile on all the hype of AI, the moaning on social media, the influx of “anyone can do it” BS on Instagram, the weight of our industry, our world, and the self-inflicted pressure we put on ourselves, and it’s easy to see why so many of us feel motivationally dead and buried. But...
We are not obsolete. We are lost.
Good news though. There’s a way back.
"I know the exact moment my words caught fire."
I can't watch my manifesto without getting goosebumps... I can't even read it out loud without my voice cracking.
Because this is some of the most raw, real, impactful writing that's flowed through me in decades. Justin and Gill are masters at prompting and provoking the feisty and the fiery from you.
Meet Your Manifesto Manifesters
Gladiatorial guides to re-finding your greatness and using your soul as ink
Justin Blackman
Brand Voice Expert — Fiercely Fired up & Focused
Gill Hill
The Copywriter's Editor — Prodigal & Pugnacious
We've helped countless writers and entrepreneurs unleash their inner writing beasts and re-discover what it means to stand out. We've seen firsthand how rekindling that fire and stoking the flames of your deeper internal drive can transform not just your writing, but your entire approach to your craft and business.
(You can see our manifesto here)
Which is why we created...
Manifesto Maker
Rekindle Your Passion, Find Your Message, And Write A Rally Cry You Never Knew You Had In You
A 3-session workshop to fire you up and ignite your drive
Open enrollment: Sept 3-9
Notes From The Recently Manifesto-ed
"Holy forking shirt balls! I literally can't believe what came out of me!"
Justin & Gill, you two broke my brain - in the best way possible.
I literally can't believe the writing that came out of me! It's as if this workshop magically popped the cork on my passion and creativity. Just the first day was worth the price of admission. I'm even spontaneously writing poems again after a twenty year hiatus!
"It doesn't just show you how to write your manifesto... it makes you think. Deeply."
Justin and Gill's Manifesto Maker isn't what it seems. It doesn't just show you how to write your manifesto. It makes you think. Deeply. About things you didn't even know about yourself. About that little fire you've always had inside but had no idea what purpose it served.
Now you'll know.
You'll know what you stand for. What you stand against. What change you want to see in your world and how to make the first step towards it. What makes you angry and what makes you squeal with excitement.
It's a RIDE. So jump on it. Because it's one of those decisions you will not regret making, even if you have no idea what this Manifesto thingy is all about.
(Spoiler: It's all about you. )
"I'm actually feeling excited about writing and my business again"
Just prior to Manifesto Maker, I’d been toying with the idea of kissing my business goodbye. When the announcement came through, something stirred inside and I knew I had to do it. There was something in the way Justin and Gill wrote about this course that I wanted access to.
These three sessions has literally changed me. I feel invigorated about my business again and reconnected with my love of writing. I was in awe of what came out of me at times! Even if you’re not feeling despondent about your craft like I was, you’ll get so much from this short, sweet, and almighty masterclass.
Jump in, you won’t regret it.
Manifesto Maker isn't just a workshop. It's a line in the sand.
Over three 90-minute sessions, you'll dive deep into your hidden motivators, secret drivers, and figure out what’s really beneath your surface. You’ll discover powerful outlets for messages you’ve been burying for years, and you’ll write like you forgot you could.
You’ll write like you did when you were a kid and there were no rules or judgment. You’ll just flow. Guided by these prompts, you'll discover something buried. Then together, we’ll show you ways to ratchet up your power and edit your work into something remarkable.
Here's how it works:
1) Session 1 (Sept 16 @ 2pm ET): Tap into your hidden motivators and discover what’s beneath the beneath. We'll ask questions that fire you up, break the walls of your comfort zone, and unleash the passion you've been taught to bury.
2) Session 2 (Sept 18 @ 2pm ET ): Create unbreakable bones for your manifesto. Pepper in these story structures and non-copywriting language techniques to bolster your lines into something powerful, beautiful, and raw.
3) Session 3 (Sept 23 @ 2pm ET): Plant your flag and reconnect with your inner creative to make your manifesto ready for public declaration.
…Plus a bonus Office Hours call on Friday, Sept. 20 @ 12pm ET for live support and specific nuanced questions.
And here's what you'll walk away with...
- A personal manifesto that serves as your rally cry and public declaration of intent
- Clarity on your deepest motivations and values
- Reignited passion for your craft
- An end to disenchantment with your writing career
- The ability to position yourself as a leader, not just an expert
- A powerful message that attracts those who truly care about what you do
- A kick in the ass to start something new
This is your rally cry, your call to arms, and your public declaration of intent.
This isn’t for client work. This is for you.
"This process is helping me rediscover my voice and honor the fact that it's steeped in passion — which is a good thing."
I think I've let systems/strategies be the way I show up instead of showing up honestly and vulnerably in my writing. This was a game changer for me. The confidence surge and freedom it brought to put language to my non-negotiables was really impactful.
I've already gone through the exercises twice since the program ended and I'm so grateful that there is a community of like-minded writers that wants to do the deep, long lasting work alongside me.
It's time to draw your line in the sand and get feisty about your craft again
Join us for Manifesto Maker to tap into your heart, write with your soul, and chisel your purpose in stone. You’ll stand on your mountain, raise your immortal flag, and shout a message that compels your perfect audience to climb up next to you, stand at your side, and help you change the world
Remember, this isn't about your headline.
This is about the person behind it.
If you're ready to make your copy pulse with passion and become a magnet for those who care about what you do, Manifesto Maker is the key. Stop feeling disconnected from your purpose.
Come care about your words again.
Manifesto Maker
Rekindle Your Passion, Find Your Message, And Write A Rally Cry You Never Knew You Had In You
A 3-session workshop to find your drive and write like you forgot you could.
Open enrollment: Sept 3-9
"Before Manifesto Maker, I had no idea what I wanted to stand for when it came to my own business."
I actually thought manifestos were something only politicians or famous leaders needed to have. But after creating my first draft, Justin and Gill were able to point out some obvious patterns that I couldn't have noticed myself.
It was awesome to see how much I resonated with his observations. Now I'm more clear on how to proceed with my own message going forward.
Some FAQs about Manifesto Maker
Who is this workshop for?
Manifesto Maker is for writers and entrepreneurs who feel disconnected from their passion or purpose. If you're a copywriter, content creator, business owner, creative professional, or somoene seeking to reignite your enthusiasm and create a powerful personal statement and remember why you do what you do… this is for you.
I'm not sure what a manifesto is or why I need one?
A manifesto is public declaration of your intentions and views. It's not just about your work — it's about who you are and what you stand for. Creating a manifesto helps you clarify your values, reconnect with your passion, and attract clients or customers who give a shit care about the same things as you. It’s a cornerstone of resonation.
I'm not a copywriter or creative. Can I still take this workshop?
100% Yes. While most attendees will be copywriters, we’ve had entrepreneurs and “normal” people in here too 🙂. This is about personal expression and rediscovering your purpose and drive. If you’re feeling lost, regardless of your job title, this can help you find your way.
Can I see a Manifesto example?
Sure! Here's the Brand Voice Academy Manifesto
Here's one from Financial Dignity Coach, Christine Luken that she turned into a video.
Here's author/speaker/teacher/writer/leader Becky Keife's Identity Manifesto
And here's Mindset coach and business strategist Linda Perry's Success Manifesto
Will I have a finished manifesto by the end of the workshop?
Our goal is to guide you through creating a polished and powerful manifesto. Most people have a ready draft by the end of the third session — but it’s up to you to put it out into the world whenever you’re ready. You'll have the tools and techniques to continue refining it after the workshop ends.
How much writing experience do I need to participate?
Literally none. This is about you, not your skills. No specific level of writing experience is required and all are welcome. This isn’t copywriting, it’s writing writing. The focus is on personal expression and passion, not technical skills.
What's the time commitment for this workshop?
The workshop consists of three 90-minute live sessions on September 16, 18, and 22, with a bonus office hours call on the 20th. You may want to set aside some time between sessions for reflection and revisions, but there’s no “homework.”
When are the calls?
The call schedule is as follows:
- Mon, Sept 16 @ 2-3:30pm Eastern
- Wed, Sept 18 @ 2-3:30pm Eastern
- Mon, Sept 23 @ 2-3:30pm Eastern
Office Hours:
- Fri, Sept 20 @ 12-1:00pm Eastern
Will this be recorded?
We strongly encourage attending all sessions live for the best experience and real-time interaction. However, yes recordings will be available. You won't have the benefit of live feedback, but you'll still gain valuable insights from the content.
Will there be any one-on-one feedback during the workshop?
Yes, we provide personal feedback during the live sessions. While we can't promise extensive critiques into every manifesto, we know that feedback is essential and do as much as we can to offer specific insights that can help the whole class. Even if you don’t have a draft ready, you’ll still gain something from listening to the feedback.
If I can’t attend the sessions, can I still get feedback on my manifesto?
Absolutely. You can submit questions and drafts for review before the session and we’ll do our best to address them on the calls.
Will this workshop help me write manifestos for clients?
This workshop is focused on creating a personal manifesto for you. That being said, the skills and insights you gain can certainly inform your client work and help you bring more passion and authenticity to all your writing
How are the sessions presented?
Live on Zoom. The only thing you need is a quiet spot, your favorite pen, and a journal.
One last note...
The first call of Manifesto Maker can bring up some intense feelings. You’re welcome to be as open or private as you'd like. Share your words and read aloud… or turn off your camera and just listen. Tapping into these thoughts is powerful and writing about yourself for yourself is cathartic. Sometimes weird stuff comes up. Only share what you want to — ranging from everything to nothing.
It’s our goal to uncover what’s really going inside that heart of yours and get it out on paper. Then we sculpt it into powerful boldness rather than a block. Only share what you want to.
Totally cool to do it your way.
In fact, that's the point.
This is how you become a magnet to those who care about what you do
I feel like I'm ready to start talking about what I do and marketing myself better
Manifesto Maker is such a unique program, I loved every minute! It squeezes you through tight spaces in your own mind, and its incredible what you will find there!
Justin and Gill's approach is fun and is part coaching-part therapy! You will finish with way more clarity than you started!
-Kira Goller
Manifesto Maker was a powerful way to tap into the precise language I needed to put it all on paper.
Although I already had at least five different tools for getting to my purpose, mission and motivation, Justin & Gill tapped into some powerful questions, shared excellent examples and provided direct feedback to help me hone in on my business/personal manifesto.
I not only left feeling motivated to share my work, but felt excited to share my manifesto as a way to better accomplish my mission and invite people to join me in my journey! I highly recommend this as a way to reconnect to your passion!
-Linda Perry
The first session was weirdly powerful
It was wild how stuff just starting pouring out and how emotional I felt reading it back. Also, the part in the last call when we considered the voices we feel are judging us. Oof that hit -- turns out there are many...
This felt like spicing up a solid long-term relationship and discovering something that makes it feel more daring/scary in a good way, fun, and new again
-Natalie Gates
Find your clarity, reignite your passion, and give your motivation a kick in the ass.
Let's set your words on fire
Manifesto Maker
Rekindle Your Passion, Find Your Message, And Write A Rally Cry You Never Knew You Had In You
- 3x 90-minute sessions to find you drive and reignite your fire.
- 1x 60-minute office hours call for nuanced question and individual support
$300
Classes begin Sept 16
Write like you forgot you knew how
Manifesto Maker is the triple shot of clarity, connection, and excitement you need to get back on track.
If you're struggling to articulate your brand's purpose — or if you're just feeling like you've lost sight of it — Manifesto Maker is the triple shot of clarity, connection, and excitement you need to get back on track.
Justin and Gill are incredible at what they do, and everything about my brand is stronger because of my work with them.
Cannot recommend them or this program enough!
-Kristen VanderHoek
Manifesto Maker is the workshop I didn't know I needed.
Before this experience, I was feeling disjointed in my business and lacking clarity for my next steps.
After writing my manifesto, I now know exactly where to invest my time and resources to make the biggest impact for my clients in a way that aligns with my convictions and gifting.
You've gotta try this!
Come with your favorite pen and an open mind, and you'll be surprised by the power you'll feel and the purpose you'll step into.
-Becky Keife