Join the brand voice workshop all the copywriters are talking about
Master Writing Voice At The Highest Level With 1:1 Guidance And Small Group Coaching
Where Copywriters Become True Brand Voice Experts
This live 7-week workshop is the deepest brand voice & voice guide training available — complete with custom support, additional templates, and personalized mentorship as we create your new offer and build your first voice guide together
NEXT ROUND BEGINS OCTOBER 10, 2023
ENROLLMENT IS NOW OPEN!!!!!!
(JOIN NOW THRU OCTOBER 1, OR BEFORE ALL 20 THE 5 LAST SPOTS ARE SOLD)
*Formerly Codex Academy
A Live, Small-Group Training For Copywriters & Copy Chiefs Looking To Create & Sell Brand Voice Offers
…And Become The Go-To Voice Expert In Their Niche
This 7-week workshop gives you unparalleled access to everything voice, including all our other workshops and resources you won’t find anywhere else (like Justin and Abbey’s private stash of brand guides and personal templates).
You’ll graduate with everything you need to create the perfect brand voice and next-level voice guides worth several thousand dollars.
Voice & Voice Guide Certification With More Support Than You Can Possibly Imagine
No two students are identical so we’ll customize the program to fit your needs, your style, your brand, and your goals.
Custom Paths & Guidance
We’ll personalize your 1:1 calls to create guides and processes that work with your business. You’ll leave with new frameworks and offers that fit into whatever stage of business you’re in.
Brand Voice Expert Certification
You’ll have access to every workshop in Brand Voice Academy, plus private calls, office hours, an exclusive BVV alumni group, 1:1 support, and certification upon completion.
Build A Voice Guide Together
We’ll create your first voice guide together to ensure you absolutely nail it. You’ll have extreme confidence that you’re charging appropriately, acing it, and (over) delivering as promised.
“Justin is an incredibly devoted teacher of voice. His generosity is out of this world “
Designed To Get You A Fast ROI
You can be right back in the black with just one project — plus, this is a process you can sell again and again. We’ll help you package, pitch, price, and sell your first offer, then repeat the process with confidence so it pays for itself with every client.
“In less than five months, I’ve sold THREE brand voice guides at rates I’m happy with. The way they teach how to position them has made selling it a no-brainer. And the best part is… I finally have an offer that’s not deeply tiring, so my workload has balanced out. Plus, Justin is so generous with his time, process, and knowledge. Highly recommend!“
Get Paid To Learn Your Clients’ Voice
This process shows you how to document, codify, and scale any client’s writing style so you can create better copy and package your research as a product you can sell… with one-on-one support and all the guidance you could ever ask for.
“I sold my first super short voice guide (a 5-pager) to a client for $3,200. I documented their voice as I went through the program and sold it to them with the one simple question Justin taught us to ask. The whole thing took 5 hours and it changed their entire content process.
They couldn’t thank me enough!”
Create Your Own Voice Frameworks
We’ll customize every lesson so you can design your own offers, build your own IP, and generate new frameworks that put your own brand stamp on a voice process that is 100% unique.
“It doesn’t matter whether you’re planning on doing an actual voice guide or not, the things you’ll learn here will make all your writing so much better…”
Because when the feedback is “this isn’t working” you’ll know exactly the way to approach solving this problem. That or you’ll fire them like I did this one time but they were kind of a jerk too.
Land Clients On The Next Level
You’ll have a process that positions you for higher-tier clients. Mastering voice isn’t just about creating a new deliverable… it’s about adding systems that bigger clients desperately need… and you’ll deliver it perfectly.
“Justin’s voice guide and process is world-class.”
“I have a very difficult voice to write for, and our last three writers we’ve hired have all nailed their first drafts of content, copy, and ads. What was a typically frustrating, costly, and time-wasting experience is no more. Projects now come in on time and under budget.
The voice guide is the ultimate leverage point when you no longer want to touch all content.”
Build A New Brand Voice From Scratch
In this BVV Exclusive, you’ll learn our interactive technique for creating a new voice for start-ups and rebrands — a service you can duplicate, offer on your own, and add to any client looking to define their voice — corporate or personal.
“It’s so cool to see you formulate this process and watch you “in the lab.” Truly incredible. This is easily a $10,000 service. Minimum.”
“You’re the only person I’ve seen who can teach this so clearly at such a high level.”
Brand Voice Visionary Changes Your Future
Make clients feel seen, create new valuable services, and uncover every secret to overcoming clients’ number one objection when hiring new copywriters.
NOW INCLUDES WRITE LIKE ANYONE & VOICE GUIDE CREATOR
“Brand Voice Visionary truly provided the missing piece in my copywriting arsenal.
Learning the 9 Voice Types from Justin gave me the edge to close much higher projects faster and deliver projects with a much more refined style. If you want to close high 4- and 5-figure projects without breaking a sweat, and you’ve already taken all the copy courses on the market, give yourself the gift of mastering brand voice inside BVV. Your clients (and your bank account) will thank you.“
Over 7 Weeks, You’ll Master Voice (without overwhelming your schedule)
Here’s what’s included:
- Immerse your brain in 7+ hours of hands-on voice training: Cold plunge into live calls, presentations, demos, valuable links, resources, slides, examples, and Q&As, complete with replays to relive all the voicety goodness
- Master voice analysis with dual wisdom: Benefit from 5+ engaging group calls that unveil the (slightly different) techniques of both Abbey and Justin. You’ll see how we each dissect and decode voices to extract the magic essence of every brand.
- Private coaching & personal guidance to leapfrog any obstacles: Schedule your 3+ private 1:1 calls with Justin to smash challenges in the mouth and personalize the heck outta every step.
- Step into the Expert’s Den: Slide into our private group where you’ll share ideas, tips, and insights and forge connections with past and current Visionaries. Zero judgement, tons of answers.
- Pinch Justin’s Brand Ventriloquist® Voice Guide: A BVV exclusive! In addition to the other guides and templates, you’ll snag the exact version Justin uses with high-profile clients. (Not available anywhere else)
- Voice variety unleashed: Gain access to a treasure trove of 301+ ultra-specific tone words to define your client’s precise voice – then select the exact ones to guide every writer.
- Hidden bag o’ swipes revealed: Poke around in our ungoogleable bag of brand voice goodies, packed with links to non-obvious examples, unusual tools, secret resources, and multiple style guides you can use to customize your concoction.
- Pitch and positioning scripts with A’s to all the client Q’s: Tap into our exact words for pitching and overcoming potential client worries. We’ll help you navigate tricky situations and open doors to the deals thou seeketh.
- Guiding guidance and ongoing support: Avoid overwhelm and “OMGWTF?“ moments with the support of monthly office hours and continual access to the private group even after this round ends. When questions pop up, we’ll help you.
- Sharper feedback, better results: Grab our list of essential questions that supercharge client feedback. You’ll navigate projects from start to winner-winner-cheesesteak-dinner, without vaugey grossness like “I dunno, it’s just off.”
- Roll on with real-world examples: Peek and sneak through multiple Codex Persona voice guides across various industries to adapt and deploy at will.
- Fine-tune copy reviews with objective scoring: Take subjectivity out of writing feedback with our Scoring Rubrics. Use these tools to fast-track copy reviews (both content and sales pages) and hone your critical eye as a copy chief.
- No rushing through, no rushing out: Take your time with 6 months to schedule your personalized 1:1 calls (just in case life gets lifey). Plus, you’ll have lifetime access to the team, course, and community for answers whenever you need it.
- Arm your voice crafting arsenal: Stack your bookmarks bar with The Voice Toolkit, a software suite that ensures every angle of your voice is consistent, on-brand, and fantastumous.
- Proposals that spark joy: Double-tap our proven proposals and happy conversation scripts that easily price and sell your snappy new offers
- Build a new brand voice from scratch: Go Full Expert with our New Brand Voice Builder Kit. Grow your clients’ loose ideas into full-fledged vibrant voices that absolutely nail the founder’s vision. #GameChanger
Plus everything in Voice Guide Creator & Write Like Anyone!!!
- The 3 Elements of Voice and how, like a DJ, adjusting the levels produces a completely different sound
- 9 Voice Types and video examples so you see each in action
- Your clients’ “Kernel Content” and how this critical element of their body of work is almost always overlooked — I’ll show you what it is and how to find it
- The one book all journalists use and how it shapes voice
- How to use Artificial Intelligence to analyze writing and help clients understand their own content
- 6 key sections of The Codex Persona Voice Guide and how to develop and customize them
- 2 worksheets you can swipe and deploy instantly to get (and track) better feedback
- How to package and pitch a voice guide no matter your role (we cover how to sell it if you’re an in-house writer, as an add-on service to a bigger project, and as a standalone offer)
- Why traditional pricing models don’t work for voice guides and what to do instead
- How to provide maximum value and warrant maximum prices and overdeliver on excellence (I’ll break down an actual $20,000 Codex Proposal and even let you steal it)
...With live monthly office hours and guest presentations by Angie Colee, Daniel Throssell, Chris West, and Abbey Woodcock
NEW FOR 2023!
Add a Voice Discovery Session to define YOUR voice and create an even more powerful service*
By going through this private, guided process with Justin, you’ll have an even more powerful understanding of how transformative this service can be. In addition to learning it, you’ll experience it — and have an advanced understanding of how to navigate each session and manage client nuances… giving you a truly unique advantage over copywriters in your field.
*upgrade available at check-out(UU
Learn From The Top Voices In Voice
Brand Voice Visionary is presented by Justin Blackman with the support of Abbey Woodcock, two of the copywriting world’s most trusted voice experts. Together, they’ve worked with industry leaders such as Amy Porterfield, Ramit Sethi, Jeff Walker, Stu McLaren, Ashlyn Carter, Todd Herman, Oonagh Duncan, Agora Financial, IHG Hotels, Kajabi, Red Bull, Bobby Klinck, Danny Iny, Mastin Kipp, and even Frank Oz (the voice of Ms. Piggy and Yoda)
Justin Blackman
Goes Deeper On Brand Voice Than Anyone Ever Should
Abbey Woodcock
The O.G. Of Writing Voice Analysis
…Plus a few surprise guests along the way
A few clients we’ve worked with…
Ramit Sethi
Amy Porterfield
Jeff Walker
Stu McLaren
Hayley Hobson
“Brand Voice Visionary really opened my eyes to those little intricacies of voice that most writers don’t see.
I have gone through the course three times already and I’m still learning.”
“Justin is my voice-Yoda.
As a personal brand copywriter, I’d found plenty of mentors for conversion copy – but there was one piece missing in my skillset that always evaded me: VOICE.
When I found Justin, sing the angels did. I mentored under him to study voice and learn about his sought-after Brand Ventriloquist voice guides. The confidence I found in defining my own voice and having a process to define my clients’ voices helped me grow my business at force speed.
I’ve closed $350K+ in revenue over the past 12 months because I’m one of very few copywriters who understand personal brand voice.”
Brand Voice Visionary Is A 7-Week Mentorship In Everything Voice
We’ll take you under our wing and show you everything we know about voice. You’ll see what happens behind the curtain of copy teams, hear what’s working for other BVV students and alumni, and get personal instruction on how to incorporate brand voice services into your existing offers.
No two students are identical and we’ll customize the program to fit your needs, your style, your brand, and your goals.
BVV includes one-on-one guidance from Justin and guest experts where you can ask us anything and we’ll help you close your first deal and deliver your first project… so you truly stand out from the copywriter competition.
SPECIAL BONUS!
Upon completion of BVV and your calls, you’ll receive a special Brand Voice Academy Expert Certification Badge to showcase your authority on your site.
You’ll also join our private short list for job leads, project referrals, recommendations, and partnerships.
While we can’t guarantee additional work, BVV grads are the only people we recommend for jobs.
“I’ve already created 3 guides and my clients have been astonished at how true to their voice and values it felt… Justin is a fantastic teacher – incredibly giving of his time and his experience. There were no questions he wouldn’t answer – he allowed us to pick his brains on strategy, pricing, how to increase value, and how to find clients. If you’re on the fence about taking this course – do it! You won’t regret it.”
Take Your Voice Mastery (And Revenue Per Project) To The Next Level
Join Brand Voice Visionary Today!
Now includes Write Like Anyone & Voice Guide Creator!
JOIN NOW
AND BECOME A BRAND VOICE EXPERT!
Maybe you’re wondering…
What's the difference between Voice Guide Creator and Brand Voice Visionary?
Brand Voice Visionary is a live, done-with-you version of Voice Guide Creator. We’ll go deeper into brand nuances, break down more examples, review additional brand voice guides, and we’ll build out your first guide together.
I can even help you close your first sale.
Brand Voice Visionary also includes certification after you finish the course and your calls.
When does Brand Voice Visionary Live run?
Brand Voice Visionary Live runs every April and October.
Doors open the month prior and there are 20 seats available. (All previous sessions have sold out.)
Does this include your other workshops?
Yes! Brand Voice Visionary Live includes Voice Guide Creator and Write Like Anyone… plus a few other surprise goodies.
Is this the same as Codex Academy?
Yes.
Same workshop, new name.
…Plus a lil’ extra 😉
Is this different from your Copyhackers presentation, Master Of Brand Voice?
Yes.
While there is some overlap, Brand Voice Visionary Live goes much deeper on techniques and execution, and it includes voice guide creation.
Will this help also me write for corporate brands?
Yes! While the process was originally conceived for personal brands, the frameworks and tools easily apply across every type of business.
It absolutely works for both corporate and personal brands.
How long is the workshop?
There are 7 weeks of live presentation calls ranging from 60-90 minutes each week. We’ll also have optional office hours (60 minutes) where you can submit questions or attend live.
Replays are available shortly after each call.
How are the lessons presented?
Brand Voice Visionary Live is presented live via Zoom.
Voice Guide Creator is pre-recorded videos split into binge-sized bites, complete with captions. Downloads and links are below each section.
Office Hours are live on Zoom and recordings are uploaded to your dashboard shortly after each call.
Is additional support available?
Yes! You’ll have live access to Justin during Office Hours and your 1:1 calls where you can ask questions about your specific projects and get any support you need.
Can’t make the call? Submit your questions ahead of time. You’ll have access to all the replays.
If you have additional questions, please email Justin@BrandVoiceAcademy.com
“I’ve been a superfan of Justin for years — not only is THE voice king, but his teaching method is next to none.
Everything is broken down so well & I love how he weaves theory and application. Since doing BVV, I feel like I don’t “wing it” anymore when it comes voice and tone — I also feel so much more confident when presenting voice to my clients (i.e. I can rationalise WHY I’m doing certain things.)”
“Enrolling in Brand Voice Visionary was an 11/10 decision.
Being able to pull voice into my discovery call conversations, and speak about the levers that control it and why that matters for my clients — and to do all this with *confidence* — has upped the quality of my calls and the service I’m able to provide by… well, a LOT.”
“I definitely have more confidence when it comes to knowledge about brand voice…
Which gives me the confidence to say, and believe, that I can help clients with brand voice whether it be a brand voice guide/audit or in my copywriting skills.”
“Learning how to create brand voice guides made me feel like I developed a superpower!
In a world obsessed with copy and paste AI prompts, it is easier to stand out from the copycats by learning how to master brand voice. AI tools may be faster but BVV helped me create authentic voice guides that last longer.
Justin’s love for brand voice and his students are unmatchable. He showed up weekly to every class with enthusiasm to teach and made sure all questions were answered. Phenomenal program, teacher (Justin is the best!), and experience. Thank you, Justin!”
JOIN BRAND VOICE VISIONARY TODAY
AND JUMP INTO THE WORKSHOPS IMMEDIATELY