Voices Of Authority

The first 3 voice types we’ll cover are the “voices of authority.”  Often, it’s important to be seen as an authority or expert on a topic. The authoritative voice is particularly appealing in industries that deal with complex or overwhelming information. People just...

Voices Of Accessibility

This is part 2 of 3 where I go over the 9 voice types. Click here for part 1, the voices of authority. The second 3 voice types are the “voices of accessibility.” In contrast to the voices of authority who are successful by positioning above or ahead of their readers,...

Breaking Down Voices Of Outlook

The last 3 voices of our series are the “Voices of Outlook”… these voices are not identified by how their audience views them, but rather how they view the world. The 3 voices we’re talking about are in dark blue. Let’s dig in. Voice Type #7: The Underdog In stark...